Wednesday, August 27, 2014

Branding for Sarah by the Sea Shop

The day has come. The logo has been created, tested by marketing professionals, stared at for hours, tweaked and tweaked again, and I'm finally taking a deep breath and jumping in!

Throughout this process, I spent a long time researching logo and branding tips. I wanted my new logo to incorporate my love of navy and grey, as well as a nod to my Island life.





When it came down to design time, I knew what I wanted but couldn't explain it to my designer friend accurately enough. After designing a mock-up for her to look at it, she turned around and told me if I could do a mock-up, then I could probably handle the rest on my own as well. She was right - and her encouragement gave me the confidence to plunge head first into properly crafting this logo of mine. Thanks to a ton of tutorials (picture me googling every five minutes "how to _____ in Adobe Illustrator")!

So - what do you think?

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