Branding & Business Planning

August 21, 2014

When I opened my shop at the beginning of 2014, my eagerness to get things started trumped my business brain's warning that I should have at least an idea of what my brand would look like. Instead, I plunged ahead with something so-so just so I could get the ball rolling. Lesson learned - my business cards didn't turn out great, the colours didn't truly reflect "me", and there wasn't really a logo.

The winter sped along, and scarves were sold as fast as I could produce them. That was great news! Thankfully my product is one that much of the northern hemisphere can benefit from, because my branding and lack of advertising certainly weren't helping things along.

Spring and summer came, and the shop went into holiday mode. After all, I had a home to renovate, a wedding to plan, and......who needs a crocheted wool blend scarf in the middle of summer? Business was bound to be slow, and putting the shop into holiday mode allowed me the time to reflect on my brand.

What does Sarah by the Sea look like? 
Where is this business going?

I've been thinking a lot over the last few months (in my rare spare moments) and I've come up with a logo that I love.  I'm not quite ready to release it, and I still have some brand planning to finish, but I'm on my way.

The part about my small business that I love - and despise - is that it's just me. I can change my mind and have all my business chats in my head, but I really don't have a sounding board by way of a business partner. Lucky for Shayne he gets to hear me ramble on about this and that. ;) That guy, I tell ya. He's a blessing!!

So, I'm here. Planning and thinking and praying, all the while crocheting and preparing for bigger things to come. Thanks for being a part of this ride with me!

And seriously, if you have any advice for running a small business, share with a sister!!

Settling in.

July 25, 2014

Sipping sweet strawberry wine, overlooking Rear Big Hill in Baddeck NS, on our honeymoon.

Hey guys! We are back from our honeymoon! Actually we've been back for almost a week. It's been a busy one and it doesn't help that I've been dragging through it! But, our home is finally starting to look like we live there. We've got pockets of beautiful spaces, like half our bedroom, and part of our living room, and one small space on our kitchen counter. Little by little though, we're making progress!

We had a great trip to Cape Breton the week after our wedding. Our cabin in the woods had a beautiful view (you can see a little from the above picture.) We relaxed, toured around, and enjoyed our first week of marriage - but were both ready to get home and settle into real life! I hope to share some pictures when we have internet hooked up at our place.

For now, I'll leave you with the one sneak peek from our wedding day. Our photographer, Simon Reid, was great to work with and we are excited to see the rest of the images!!

Home Update

July 4, 2014

Just popping in for a quick minute to talk home renos. It's been a flurry of work, and we're into small projects that make a big impact right now. A little of what we've accomplished in the last two weeks:

  • finished laying flooring on the main level (except the music room & bathroom - we're not doing these two rooms right now)
  • installed trim in the living room, kitchen, working on the dining room
  • filled in and painted the seams of the living room trim
  • purchased and installed wall lights in the bedroom
  • ordered transition strips for between rooms (waiting for these to re-install the doors!)
  • ordered blinds (they should be in a few days before the wedding)
  • scrubbed the bedroom windows (turns out the handles aren't rusty, that was just a ton of grime!)
  • cleaned the main floor bathroom
  • painted the screen door and patio door frames in the living room
  • purchased and installed a bathroom track light
  • painted the hall closets and shelves
  • moved most of my worldly possessions into the basement, waiting for the main level to be cleaned so I can unpack!
With only a few days left until the wedding, we are in a mad dash to complete projects - and try not to start any new ones ;) - so we can move in!

Nine. More. Days.

July 3, 2014

In nine days, we'll be wed! Man and wife. I'm gonna be a wife, y'all!

He and I will no doubt have a lot to learn about each other and about marriage but that's a journey we're willing to make together.

There aren't enough words for how amazing this man is.
In short, I'll say this. My Shayne is wonderful and I praise the Lord for him!

Can. Not. WAIT. to be his Mrs!

Photo credit: Simon Reid Photography

Home Decorating Dreams

June 25, 2014



17 days away from "the big day" and all I can think about is getting into our house and actually living there. Decorating takes time (the Nester had a great post about this yesterday!) but I'm itching y'all. Since none of us can be there right now...join me in dreaming about decorating our home.

Ahhh. It all looks so clean and beautiful!

(each image is linked to give credit where credit is due!)