The winter sped along, and scarves were sold as fast as I could produce them. That was great news! Thankfully my product is one that much of the northern hemisphere can benefit from, because my branding and lack of advertising certainly weren't helping things along.
Spring and summer came, and the shop went into holiday mode. After all, I had a home to renovate, a wedding to plan, and......who needs a crocheted wool blend scarf in the middle of summer? Business was bound to be slow, and putting the shop into holiday mode allowed me the time to reflect on my brand.
What does Sarah by the Sea look like?
Where is this business going?
I've been thinking a lot over the last few months (in my rare spare moments) and I've come up with a logo that I love. I'm not quite ready to release it, and I still have some brand planning to finish, but I'm on my way.
The part about my small business that I love - and despise - is that it's just me. I can change my mind and have all my business chats in my head, but I really don't have a sounding board by way of a business partner. Lucky for Shayne he gets to hear me ramble on about this and that. ;) That guy, I tell ya. He's a blessing!!
So, I'm here. Planning and thinking and praying, all the while crocheting and preparing for bigger things to come. Thanks for being a part of this ride with me!
And seriously, if you have any advice for running a small business, share with a sister!!